This checklist is for founders, growth leads, and creative strategists who want to scale ad output fast without bloated teams or expensive agencies. Use it to out-test competitors and grow smarter. For the full playbook, read the creative scaling guide below.

1. Decide Ownership

• [ ] Pick one person only who owns ad performance (creative strategist, growth lead, or you as founder).
• [ ] Make it clear: this person is responsible from idea → script → edit → launch.

2. Build the Right Team

• [ ] Hire/appoint 1 Creative Strategist → does customer research, writes full scripts, briefs ads, tracks results.
• [ ] Use 2–3 freelance video editors → their target is 5–10 ad variations per day each.
• [ ] Avoid full-time hires until this system is running smoothly.

3. Run In-House Shoots

• [ ] Schedule one shoot every 4–6 weeks.
• [ ] Hire 2–4 actors/customers for the day.
• [ ] Split into pods to multiply output (if possible):
  • Pod 1 → testimonials/UGC.
  • Pod 2 → podcast-style clips.
  • Pod 3 → street interviews.
  • Pod 4 → product statics + lifestyle shots.
• [ ] Rotate actors across pods → expect 80-200+ usable assets in 1 day.
• [ ] Capture extra b-roll (hands, product, lifestyle) for re-use.

4. Weekly Sprint Rhythm

• [ ] Monday: Strategist reviews ad account and writes 5–10 full scripts.