1. Creative & Scripts

• [ ] Concept(s) finalised and approved
• [ ] Hook, storyline, and key messages locked
• [ ] Visual references compiled (images, example videos)
• [ ] Do’s & Don’ts documented (brand safety, mandatory mentions)

2. Talent & Communication

• [ ] Creators/actors booked and confirmed (with contracts or agreements)
• [ ] Contact info saved for all talent & crew
• [ ] Contacted actors with outfit requirements, project overview, and their scripts
• [ ] Added actor images and showreels to database
• [ ] Roles assigned (Director, Camera, etc.)

3. Wardrobe & Styling

• [ ] Selected outfits for each concept
• [ ] Accessories and styling props prepared

4. Props & Products

• [ ] Product(s) available and in good condition
• [ ] Sourced all necessary props